BOSTON ARTS THRIVING
Boston Center for the Arts has stood at the intersection of art & community as a cultural catalyst for over 50 years.
Serving as a bold and active incubator for the inventive and highly original artistic endeavors that have been rising in sync with one of America’s greatest urban centers & innovation hubs. The BCA’s timely rebrand, unveiled in February 2020 just weeks before the pandemic shuttered the city, has been deeply pivotal – boosting the organization’s ability to immediately respond and to support the heartbeat of Boston’s cultural community, and its artists, with its strong voice.
THE ROLE:
Design Director, Gensler / Rebranding Project
THE WORK:
CREATIVE DIRECTION
BRANDING
IMPACT:
Bolstered and refocused through its refreshed brand positioning, the BCA’s agile new brand has amplified its vital role at the center of Boston’s cultural community, supporting the evolving needs of 21st century artists. Its robust website has been foundational to support expanded programming, driving deeper engagement with broader, more diverse audiences.
PROJECT HIGHLIGHTS
